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"Should short warranty always be interpreted as low quality: the effect of ..."
Yaqi Lou et al. (2019)
- Yaqi Lou, Zhen He, Yanrong Li, Shuguang He:
Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty's signalization. Int. J. Prod. Res. 57(14): 4468-4479 (2019)
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