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"The Influence of Message Direction on Attribute Benefit and Purchase ..."

Cheng-Chung Chen, Ying Chen (2021)

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DOI: 10.1142/S0218001421590540

access: closed

type: Journal Article

metadata version: 2022-05-18

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  - https://dblp.org/rec/journals/ijprai/ChenC21
Cheng-Chung Chen, Ying Chen:
The Influence of Message Direction on Attribute Benefit and Purchase Intention Applied to the Logical Design of an AI Chatbot. Int. J. Pattern Recognit. Artif. Intell. 35(15): 2159054:1-2159054:23 (2021)

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