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"How Does a Social Network Site Fan Page Influence Purchase Intention of ..."

Kevin K. W. Ho, Eric Wing Kuen See-To, Gloria T. C. Chiu (2013)

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DOI: 10.4018/IJSODIT.2013100102

access: closed

type: Journal Article

metadata version: 2022-01-13

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Kevin K. W. Ho, Eric Wing Kuen See-To, Gloria T. C. Chiu:
How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis. Int. J. Soc. Organ. Dyn. IT 3(4): 19-42 (2013)

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