"Consumer involvement and brand loyalty in services: evidence from the ..."

Lily Shui-Lien Chen et al. (2008)

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DOI: 10.1504/IJSS.2008.020058

access: closed

type: Journal Article

metadata version: 2020-09-24

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Lily Shui-Lien Chen, Michael Chih-Hung Wang, Julian Ming-Sung Cheng, Hadi Kuntjara:
Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan. Int. J. Serv. Stand. 4(4): 437-452 (2008)

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