"Segmentation Matters: An Exploratory Study of Mobile Service Users."

Anna Sell, Pirkko Walden, Christer Carlsson (2011)

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DOI: 10.4018/JSSOE.2011070101

access: closed

type: Journal Article

metadata version: 2024-08-04

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Anna Sell, Pirkko Walden, Christer Carlsson:
Segmentation Matters: An Exploratory Study of Mobile Service Users. Int. J. Syst. Serv. Oriented Eng. 2(3): 1-17 (2011)

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