"Modelling customer lifetime value in contractual settings."

Christoph Heitz, Marcel Dettling, Andreas Ruckstuhl (2011)

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DOI: 10.1504/IJSTM.2011.042595

access: closed

type: Journal Article

metadata version: 2020-07-30

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Christoph Heitz, Marcel Dettling, Andreas Ruckstuhl:
Modelling customer lifetime value in contractual settings. Int. J. Serv. Technol. Manag. 16(2): 172-190 (2011)

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