"Mass customisation: the prospects and the limits of a useful marketing ..."

John Mylonakis (2004)

> Home

Details and statistics

DOI: 10.1504/IJSTM.2004.004846

access: closed

type: Journal Article

metadata version: 2020-07-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijstm/Mylonakis04b
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijstm/Mylonakis04b
John Mylonakis:
Mass customisation: the prospects and the limits of a useful marketing tool, as evaluated by two opposite business endeavours. Int. J. Serv. Technol. Manag. 5(4): 333-345 (2004)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.