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"When innovating services, are 12 Ps enough? Towards a design oriented ..."

Marc Opitz (2008)

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DOI: 10.1504/IJSTM.2008.019709

access: closed

type: Journal Article

metadata version: 2020-07-30

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Marc Opitz:
When innovating services, are 12 Ps enough? Towards a design oriented framework. Int. J. Serv. Technol. Manag. 9(3/4): 320-333 (2008)

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