"Single Discount or Multiple Discounts?: Effects of Price Promotion Framing ..."

Yi-Fen Chen, Ruo-Chi Cheng (2019)

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DOI: 10.4018/IJTHI.2019010101

access: closed

type: Journal Article

metadata version: 2020-08-25

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  - https://dblp.org/rec/journals/ijthi/ChenC19
Yi-Fen Chen, Ruo-Chi Cheng:
Single Discount or Multiple Discounts?: Effects of Price Promotion Framing Messages on Online Consumer Purchase Intention. Int. J. Technol. Hum. Interact. 15(1): 1-14 (2019)

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