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"Some antecedents and effects of participation in Spanish virtual brand ..."

Luis Vicente Casaló, Carlos Flavián, Miguel Guinaliu (2010)

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DOI: 10.1504/IJWBC.2010.030015

access: closed

type: Journal Article

metadata version: 2023-03-11

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Luis Vicente Casaló, Carlos Flavián, Miguel Guinaliu:
Some antecedents and effects of participation in Spanish virtual brand communities. Int. J. Web Based Communities 6(1): 25-42 (2010)

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