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"Explicating industrial brand equity: Integrating brand trust, brand ..."
Sharifah Faridah Syed Alwi et al. (2016)
- Sharifah Faridah Syed Alwi, Bang Nguyen
, T. C. Melewar, Yeat Hui Loh, Martin J. Liu
:
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. Ind. Manag. Data Syst. 116(5): 858-882 (2016)
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