"A content-based metric for social media influencer marketing."

Sue-Ting Chang, Jia-Jhou Wu (2024)

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DOI: 10.1108/IMDS-05-2022-0303

access: closed

type: Journal Article

metadata version: 2024-01-26

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Sue-Ting Chang, Jia-Jhou Wu:
A content-based metric for social media influencer marketing. Ind. Manag. Data Syst. 124(1): 344-360 (2024)

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