"The interaction between the anchor and customers in live-streaming E-commerce."

Aihui Chen et al. (2024)

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DOI: 10.1108/IMDS-07-2023-0513

access: closed

type: Journal Article

metadata version: 2024-07-19

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Aihui Chen, Yaning Chen, Ruohan Li, Yaobin Lu:
The interaction between the anchor and customers in live-streaming E-commerce. Ind. Manag. Data Syst. 124(6): 2151-2179 (2024)

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