"What drives trust building in live streaming E-commerce? From an ..."

Ruolin Ding et al. (2025)

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DOI: 10.1108/IMDS-03-2024-0273

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type: Journal Article

metadata version: 2025-04-01

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Ruolin Ding, Xiayu Chen, Shaobo Wei, Jiawen Wang:
What drives trust building in live streaming E-commerce? From an elaboration likelihood model perspective. Ind. Manag. Data Syst. 125(3): 969-999 (2025)

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