"Live-streaming shopping: the impacts of para-social interaction and local ..."

Jen-Ruei Fu, Chiung-Wen Hsu (2023)

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DOI: 10.1108/IMDS-03-2022-0171

access: closed

type: Journal Article

metadata version: 2023-07-21

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Jen-Ruei Fu, Chiung-Wen Hsu:
Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value. Ind. Manag. Data Syst. 123(7): 1861-1886 (2023)

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