"Advertising and keyword selection strategies on Baidu: an empirical analysis."

Chengping He, Jie Ren, Hao Huang (2025)

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DOI: 10.1108/IMDS-10-2023-0750

access: closed

type: Journal Article

metadata version: 2025-05-01

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Chengping He, Jie Ren, Hao Huang:
Advertising and keyword selection strategies on Baidu: an empirical analysis. Ind. Manag. Data Syst. 125(4): 1464-1502 (2025)

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