"Can search engine data improve accuracy of demand forecasting for new ..."

Dongha Kim et al. (2019)

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DOI: 10.1108/IMDS-08-2018-0347

access: closed

type: Journal Article

metadata version: 2021-10-14

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Dongha Kim, JongRoul Woo, Jungwoo Shin, Jongsu Lee, Yongdai Kim:
Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market. Ind. Manag. Data Syst. 119(5): 1089-1103 (2019)

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