"Key factors of teenagers' mobile advertising acceptance."

José Martí Parreño et al. (2013)

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DOI: 10.1108/02635571311324179

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/imds/ParrenoSRA13
José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano:
Key factors of teenagers' mobile advertising acceptance. Ind. Manag. Data Syst. 113(5): 732-749 (2013)

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