"Brand relationship, consumption values and branded app adoption."

Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen (2014)

> Home

Details and statistics

DOI: 10.1108/IMDS-05-2014-0132

access: closed

type: Journal Article

metadata version: 2022-12-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/imds/PengCW14
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/imds/PengCW14
Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen:
Brand relationship, consumption values and branded app adoption. Ind. Manag. Data Syst. 114(8): 1131-1143 (2014)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.