"Balanced social media engagement and firm performance in consumer goods ..."

Sheng Shu, Hengyuan Zhang (2025)

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DOI: 10.1108/IMDS-06-2024-0574

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type: Journal Article

metadata version: 2025-05-07

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Sheng Shu, Hengyuan Zhang:
Balanced social media engagement and firm performance in consumer goods industry. Ind. Manag. Data Syst. 125(5): 1767-1789 (2025)

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