"Market segmentation via structured click stream analysis."

Kuang-Wei Wen, Kuo-Fang Peng (2002)

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DOI: 10.1108/02635570210450172

access: closed

type: Journal Article

metadata version: 2023-08-28

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Kuang-Wei Wen, Kuo-Fang Peng:
Market segmentation via structured click stream analysis. Ind. Manag. Data Syst. 102(9): 493-502 (2002)

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