"Like it, buy it? Examining the role of bookmarking in the mediation of ..."

Youngjoon Yu et al. (2024)

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DOI: 10.1108/IMDS-02-2023-0131

access: closed

type: Journal Article

metadata version: 2024-07-19

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Youngjoon Yu, Jae-Hyeon Ahn, Dongyeon Kim, Kyuhong Park:
Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective. Ind. Manag. Data Syst. 124(5): 1877-1901 (2024)

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