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"How does mobility affect social media advertising effectiveness? A study ..."

Yanping Zhang, Xiaodong Li, Juho Hamari (2020)

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DOI: 10.1108/IMDS-05-2020-0268

access: closed

type: Journal Article

metadata version: 2020-12-29

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Yanping Zhang, Xiaodong Li, Juho Hamari:
How does mobility affect social media advertising effectiveness? A study in WeChat. Ind. Manag. Data Syst. 120(11): 2081-2101 (2020)

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