"Dynamic property of consumer-based brand competitiveness (CBBC) in human ..."

Meihua Zuo et al. (2019)

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DOI: 10.1108/IMDS-09-2018-0403

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type: Journal Article

metadata version: 2025-01-19

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Meihua Zuo, Hongwei Liu, Hui Zhu, Hongming Gao:
Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior. Ind. Manag. Data Syst. 119(6): 1223-1241 (2019)

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