"Implementing Big Data Analytics in Marketing Departments: Mixing Organic ..."

Devon S. Johnson, Debika Sihi, Laurent Muzellec (2021)

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DOI: 10.3390/INFORMATICS8040066

access: open

type: Journal Article

metadata version: 2023-09-30

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Devon S. Johnson, Debika Sihi, Laurent Muzellec:
Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making. Informatics 8(4): 66 (2021)

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