"Consumer Identity and Loyalty in Electronic Product Offline Brand ..."

Yitao Chen et al. (2021)

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DOI: 10.3390/INFO12070282

access: open

type: Journal Article

metadata version: 2021-12-23

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Yitao Chen, Haijian Wang, Lei Wang, Jianyi Ding:
Consumer Identity and Loyalty in Electronic Product Offline Brand Operation: The Moderator Effect of Fanship. Inf. 12(7): 282 (2021)

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