"Applying Machine Learning in Marketing: An Analysis Using the NMF and ..."

Victor Gallego et al. (2024)

> Home

Details and statistics

DOI: 10.3390/INFO15070368

access: open

type: Journal Article

metadata version: 2024-08-22

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/information/GallegoLFJO24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/information/GallegoLFJO24
Victor Gallego, Jessica Lingan, Alfons Freixes, Angel A. Juan, Celia Osorio:
Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms. Inf. 15(7): 368 (2024)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.