"Factors Influencing Watching and Purchase Intentions on Live Streaming ..."

Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen (2022)

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DOI: 10.3390/INFO13050239

access: open

type: Journal Article

metadata version: 2022-06-28

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Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen:
Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. Inf. 13(5): 239 (2022)

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