"Implementing Sponsored Search in Web Search Engines: Computational ..."

Juan Feng, Hemant K. Bhargava, David M. Pennock (2007)

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DOI: 10.1287/IJOC.1050.0135

access: closed

type: Journal Article

metadata version: 2025-07-07

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Juan Feng, Hemant K. Bhargava, David M. Pennock:
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms. INFORMS J. Comput. 19(1): 137-148 (2007)

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