"Discovering Generalized Profile-Association Rules for the Targeted ..."

San-Yih Hwang, Wan-Shiou Yang (2008)

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DOI: 10.1287/IJOC.1060.0210

access: closed

type: Journal Article

metadata version: 2020-03-15

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  - https://dblp.org/rec/journals/informs/HwangY08
San-Yih Hwang, Wan-Shiou Yang:
Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products. INFORMS J. Comput. 20(1): 34-45 (2008)

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