"A Plackett-Burman Experiment to Increase Supermarket Sales of a National ..."

Gordon H. Bell, Johannes Ledolter, Arthur J. Swersey (2009)

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DOI: 10.1287/INTE.1080.0424

access: closed

type: Journal Article

metadata version: 2017-05-27

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Gordon H. Bell, Johannes Ledolter, Arthur J. Swersey:
A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine. Interfaces 39(2): 145-158 (2009)

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