"NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict ..."

Srinivas Bollapragada et al. (2008)

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DOI: 10.1287/INTE.1080.0346

access: closed

type: Journal Article

metadata version: 2017-05-27

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  - journals/interfaces/BollapragadaGHMT08
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  - https://dblp.org/rec/journals/interfaces/BollapragadaGHMT08
Srinivas Bollapragada, Salil Gupta, Brett Hurwitz, Paul Miles, Rajesh Tyagi:
NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand. Interfaces 38(2): 103-111 (2008)

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