"Implementing and Evaluating SilverScreener: A Marketing Management Support ..."

Jehoshua Eliashberg et al. (2001)

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DOI: 10.1287/INTE.31.3S.108.9685

access: closed

type: Journal Article

metadata version: 2017-05-27

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Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga:
Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors. Interfaces 31(3-Supplement): S108-S127 (2001)

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