"I hate ads but not the advertised brands: a qualitative study on Internet ..."

Snehasish Banerjee, Anjan Pal (2023)

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DOI: 10.1108/INTR-06-2021-0377

access: closed

type: Journal Article

metadata version: 2023-04-29

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Snehasish Banerjee, Anjan Pal:
I hate ads but not the advertised brands: a qualitative study on Internet users' lived experiences with YouTube ads. Internet Res. 33(1): 39-56 (2023)

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