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"The joint effect of association-based corporate posting strategy and eWOM ..."

Zifei Fay Chen, Cheng Hong, Cong Li (2017)

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DOI: 10.1108/INTR-05-2016-0140

access: closed

type: Journal Article

metadata version: 2020-03-04

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Zifei Fay Chen, Cheng Hong, Cong Li:
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media. Internet Res. 27(5): 1039-1057 (2017)

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