"Digital influencers in different cultural contexts: effects of ..."

Mahesh Gadekar, Mbaye Fall Diallo, Victoria-Sophie Osburg (2025)

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DOI: 10.1108/INTR-07-2023-0577

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type: Journal Article

metadata version: 2025-07-04

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Mahesh Gadekar, Mbaye Fall Diallo, Victoria-Sophie Osburg:
Digital influencers in different cultural contexts: effects of authenticity and value perceptions. Internet Res. 35(3): 1353-1378 (2025)

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