"Effect of appeal orientation in sponsored ad forwarding on a microblog ..."

Chenyan Gu, Yunjie Calvin Xu, Minghui Yao (2020)

> Home

Details and statistics

DOI: 10.1108/INTR-06-2019-0251

access: closed

type: Journal Article

metadata version: 2021-12-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/intr/GuXY20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/intr/GuXY20
Chenyan Gu, Yunjie Calvin Xu, Minghui Yao:
Effect of appeal orientation in sponsored ad forwarding on a microblog platform. Internet Res. 30(6): 1835-1856 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.