"Gender of the online influencer and follower: the differential persuasive ..."

Pranjal Gupta, Jennifer L. Burton, Letícia Costa Barros (2023)

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DOI: 10.1108/INTR-04-2021-0229

access: closed

type: Journal Article

metadata version: 2023-05-17

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Pranjal Gupta, Jennifer L. Burton, Letícia Costa Barros:
Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match. Internet Res. 33(2): 720-740 (2023)

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