"Combined effects of valence and attributes of e-WOM on consumer judgment ..."

Hyo-Jin Jeong, Dong-Mo Koo (2015)

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DOI: 10.1108/INTR-09-2013-0199

access: closed

type: Journal Article

metadata version: 2020-03-04

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Hyo-Jin Jeong, Dong-Mo Koo:
Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type. Internet Res. 25(1): 2-29 (2015)

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