"Segment-based mass customization: an exploration of a new conceptual ..."

Pingjun Jiang (2000)

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DOI: 10.1108/10662240010331975

access: closed

type: Journal Article

metadata version: 2020-03-04

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Pingjun Jiang:
Segment-based mass customization: an exploration of a new conceptual marketing framework. Internet Res. 10(3): 215-226 (2000)

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