"Defining online to offline (O2O): a systematic approach to defining an ..."

Philip Tin Yun Lee, Feiyu E, Michael Chau (2022)

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DOI: 10.1108/INTR-10-2020-0563

access: closed

type: Journal Article

metadata version: 2025-12-07

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Philip Tin Yun Lee, Feiyu E, Michael Chau:
Defining online to offline (O2O): a systematic approach to defining an emerging business model. Internet Res. 32(5): 1453-1495 (2022)

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