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"Understanding impulse purchase in Facebook commerce: does Big Five matter?"

Lai-Ying Leong, Noor Ismawati Jaafar, Ainin Sulaiman (2017)

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DOI: 10.1108/INTR-04-2016-0107

access: closed

type: Journal Article

metadata version: 2020-06-15

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Lai-Ying Leong, Noor Ismawati Jaafar, Ainin Sulaiman:
Understanding impulse purchase in Facebook commerce: does Big Five matter? Internet Res. 27(4): 786-818 (2017)

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