"Young consumers' responses to suspected covert and overt blog marketing."

Veronica Liljander, Johanna Gummerus, Magnus Söderlund (2015)

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DOI: 10.1108/INTR-02-2014-0041

access: closed

type: Journal Article

metadata version: 2024-10-06

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Veronica Liljander, Johanna Gummerus, Magnus Söderlund:
Young consumers' responses to suspected covert and overt blog marketing. Internet Res. 25(4): 610-632 (2015)

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