"Inducing shoppers' impulsive buying tendency in live-streaming: ..."

Xi Luo et al. (2025)

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DOI: 10.1108/INTR-04-2023-0260

access: closed

type: Journal Article

metadata version: 2025-03-03

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Xi Luo, Jun-Hwa Cheah, Xin-Jean Lim, T. Ramayah, Yogesh K. Dwivedi:
Inducing shoppers' impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory. Internet Res. 35(1): 318-348 (2025)

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