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"YouTube marketing: how marketers' video optimization practices influence ..."

Wondwesen Tafesse (2020)

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DOI: 10.1108/INTR-10-2019-0406

access: closed

type: Journal Article

metadata version: 2022-03-16

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Wondwesen Tafesse:
YouTube marketing: how marketers' video optimization practices influence video views. Internet Res. 30(6): 1689-1707 (2020)

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