"Senior executives' perceptions of business-to-consumer (B2C) online ..."

Thompson S. H. Teo, Jek Swan Tan (2002)

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DOI: 10.1108/10662240210430937

access: closed

type: Journal Article

metadata version: 2020-03-04

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Thompson S. H. Teo, Jek Swan Tan:
Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: the case of Singapore. Internet Res. 12(3): 258-275 (2002)

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