"How does media richness contribute to customer loyalty to mobile instant ..."

Fan-Chen Tseng et al. (2017)

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DOI: 10.1108/INTR-06-2016-0181

access: closed

type: Journal Article

metadata version: 2024-01-10

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Fan-Chen Tseng, T. C. E. Cheng, Kai Li, Ching-I Teng:
How does media richness contribute to customer loyalty to mobile instant messaging? Internet Res. 27(3): 520-537 (2017)

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