"Twitter as customer's eWOM: an empirical study on their impact on firm ..."

Jiyao Xun, Biao Guo (2017)

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DOI: 10.1108/INTR-07-2016-0223

access: closed

type: Journal Article

metadata version: 2022-06-23

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Jiyao Xun, Biao Guo:
Twitter as customer's eWOM: an empirical study on their impact on firm financial performance. Internet Res. 27(5): 1014-1038 (2017)

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