"Can social interaction-oriented content trigger viewers' purchasing ..."

Qiang Yang et al. (2023)

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DOI: 10.1108/INTR-11-2021-0861

access: closed

type: Journal Article

metadata version: 2024-01-19

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Qiang Yang, Jiale Huo, Hongxiu Li, Yue Xi, Yong Liu:
Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce. Internet Res. 33(7): 46-71 (2023)

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