"Complicating or simplifying? Investigating the mixed impacts of online ..."

Yan Yu et al. (2020)

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DOI: 10.1108/INTR-05-2018-0247

access: closed

type: Journal Article

metadata version: 2025-01-19

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Yan Yu, Ben Liu, Jin-Xing Hao, Chuanqi Wang:
Complicating or simplifying? Investigating the mixed impacts of online product information on consumers' purchase decisions. Internet Res. 30(1): 263-287 (2020)

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